Demandbase hooks $15M to improve B2B marketing and real-time engagement
San Francisco-based Demandbase offers real-time targeting and personalization for B2B marketing efforts and its tech can be embedded into other systems. It helps see which companies are visiting your website and giving you ways to reach out to them or …
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America's Highest-Paid Marketing Executives
While many would argue that marketing executives are invaluable growth drivers for their companies, their paychecks don't always reflect that. “Senior marketing leaders are the voice of the customer and serve as both the champion and guardian of the …
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Ford marketing chief apologizes for bondage ads
Ford Marketing chief Jim Farley on Wednesday apologized for the controversy created several days ago when its ad agency produced controversial ads for Ford India. The print ads, produced by JWT India, were published in India. The most controversial ad …
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