Agile Marketing Is The Perfect Management Framework For Big Testing

Agile Marketing Is The Perfect Management Framework For Big Testing

I've written about agile marketing several times in this column over the years. First, Agile Marketing For Conversion Optimization in 2010, and then, Have You Adopted Agile Marketing Yet? in 2012. Now it's 2013, and I'm back with this year's edition of …
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VP of Marketing Serge Gojkovich Departs Grindr / Blendr, Launches the ZaPamti …

LOS ANGELES, March 27, 2013 /PRNewswire/ — Serge Gojkovich, former vice president of marketing at Grindr and Blendr, today announced his company departure and unveils the launch of his new agency, ZaPamti (pronounced “za-pom-tee”), providing a …
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Pre-Marketing: Fed shift on easy money? – The Term Sheet …

Antoine Gara: The case for Icahn's Dell bid * Fed banker: Time to tie easy money to markets * Vibhu Norby: Yahoo's Summly deal makes no sense * Seriously: …
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