3 Marketing Lessons from the Rise and Fall of Ron Johnson
I am a big believer that marketing is a spectator sport. We can learn a lot from each other's brand activities in the marketplace. When it comes to brands that give us a lot to learn from lately, J.C. Penney offers some valuable lessons. It certainly …
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World Social Marketing Conference – Leading Experts In Toronto April 21-23
TORONTO, April 11, 2013 /PRNewswire/ — For the first time ever, the World Social Marketing Conference (WSMC) will be held in North America, as more than 500 marketers, communications experts and researchers from across the world will discuss how the …
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Lynley Sides and The Glue Network
The idea is simple: The Glue Network marketing platform allows a company's customers to give a percentage of their purchase to a charity of their choice, and to share this giving transaction with friends on social media. “The Glue Network is now a …
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