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Your Epic Content Marketing Plan: 3 Steps for Driving Subscriptions
I've talked with dozens of marketers over the last month about their content marketing programs. While collecting email addresses is often cited as an important priority, rarely do I find a content marketer who talks about generating subscribers as key …
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City's reputation has marketing value
Given the recent news coverage of the City's annual $300,000 contribution to the marketing of its publicly owned conference center, I want to introduce some historical and contextual information into the public discourse. In 2004, the City, its …
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