Marketing to Indonesia's innocent consumers
But to succeed in the country, multinationals and local consumer companies need to do more than simply come up with products and marketing campaigns that appeal to the middle class. Much of the expansion in the middle class will come in second and …
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A Marketing Platform That Will Cure Your Multi-Channel Marketing Headaches
It does this not only by bringing the management of a brand's paid and owned marketing channels into one platform, but also by giving marketers the ability to synchronize their messages in real time to consumers across a broad range of channels: web …
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Marketing guru Philip Kotler in Bangkok
Duangkamol Chotana, president of Nation Multimedia Group, said that the purpose of this event is to present knowledgebase about values driven marketing in the viewpoint of the world's marketer like Philip Kotler so that this concept may be applied and …
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