IMS Health Acquires Appature to Get Healthcare Marketing Software …

IMS Health Acquires Appature to Get Healthcare Marketing Software …

Seattle-based Appature, the maker of software for healthcare marketers, has graduated from scrappy startup into something much bigger. Appature is announci.Xconomy
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Whistleblowers claim Warner execs flouted marketing rules …

Pharma Company News ? Generic Drug Companies ? Pharmaceutical Marketing & Sales ? FDA Regulations & Warnings ? Phase IV Clinical Trials. Click here to see a sample. We never sell or give away your contact information.FiercePharma News
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The Oxymoron That Is Digital Marketing

A recent report revealed that while budgets for digital marketing are expected to increase across many specific channels including email marketing, SEO and mobile – one major component of digital marketing is in decreasing and has in fact been falling …
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