IMS Health Acquires Appature to Get Healthcare Marketing Software
Healthcare companies spend an estimated $200 billion a year on marketing—on everything from pens, to trade shows, to print ads in the New England Journal of Medicine or TV commercials during “60 Minutes.” While many industries were quick to adopt …
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Aberdeen Group Publishes Business Intelligence, and Marketing Effectiveness …
BOSTON, MA–(Marketwire – Mar 12, 2013) – Aberdeen Group, a Harte-Hanks Company ( NYSE : HHS), today announced the publication of new research reports from its Business Intelligence, and Marketing Effectiveness and Strategy research practices.
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Pinterest Business Analytics Released to Great Interest from Marketers
What can't be measured can't be managed, right? Well, Pinterest is offering new Business Analytics to to help measure performance …Marketing Pilgrim – Internet…
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