GM marketing shakeup may end joint venture that handles Chevy advertising
SAN DIEGO — General Motors is considering another shakeup in Chevrolet marketing that would end a joint venture created last year between two large agencies to handle Chevy's creative advertising globally. Discussions are underway that would …
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BORN AGAIN VIRGIN: The Bachelor's Brilliant Marketing Ploy That Led To …
BORN AGAIN VIRGIN: The Bachelor's Brilliant Marketing Ploy That Led To Record Ratings. Aly Weisman | Mar. 12, 2013, 5:13 PM | 2,312 | 1. Email; More. Share on Tumblr · Tweet. Email. Share on Tumblr. Sean Lowe The Bachelor. ABC/CRAIG SJODIN …
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General Motors to oust Chevrolet ad-agency partner and reviews Cadillac …
GM plans to shift most Chevy advertising work to New York-based McCann Worldgroup, which had been handling the brand's marketing in a 50-50 partnership with San Francisco-based Goodby, Silverstein & Partners through a Detroit-based agency called …
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