Marketing Matters: The Importance of Influencers
AUSTIN — Klout CEO Joe Fernandez stopped by Mashable House at South by Southwest to chat about the importance of relationships between marketers and online influencers. His San Francisco-based startup, which since its quiet 2009 launch at SXSW …
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Amazon Web Services: A triumph of marketing over reality
Consider this sales pitch: I'm going to offer you cloud services from a big name provider. I want to replace your private clouds and perhaps even your datacenters. I'm going to be cost effective, flexible, and continually expanding my infrastructure to …
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Have We Found the Holy Grail of Marketing?
AUSTIN — There are a lot of brands at SXSW fighting hard to grab attention, from GroupMe's grilled cheese tent to Spotify's green house to Chevy's test drive activation. But do these campaigns actually drive consumer engagement and purchasing? We met …
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