Digital marketing spend increasing, says Gartner
That spending growth is one reason that chief marketing officers are as popular as a prom queen among tech vendors. Companies ranging from IBM to Salesforce.com to Oracle are all pitching CMOs because that's where new revenue streams lie for them.
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Samsung Marketing Blitz Outpaced Apple in 2012 – Mac Rumors
Samsung's lead over Apple last year in the smartphone race was helped by a massive marketing blitz, reports The Wall Street Journal. …MacRumors: Mac News and Rumors…
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Marketing: Is David Bowie ad-bomb funky or an all-time low?
Few acts unite popular musical opinion like David Bowie. Arguably, even more so than The Beatles. Even if Bowie's new album The Next Day, which was released on Monday, doesn't tickle your fancy like Low or Hunky Dory, it'd be a bold move to say you …
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