Gartner survey reveals corporate websites rank most important for marketing …
Almost half (45%) of the 250+ marketers surveyed for Gartner's poll cited the design, development and maintenance of a corporate website as the most important to a successful marketing campaign, beating out both social media marketing and online …
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Argentina Blends Devotion and Marketing With Pope
Argentina Blends Devotion and Marketing With Pope. By EVA VERGARA Associated Press. BUENOS AIRES, Argentina March 18, 2013 (AP). From slum chapels to Buenos Aires' imposing cathedral, Argentines celebrated their pope in Sunday Masses.
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Content Marketing: How to Separate the Hope from the Hype
Content is the marketing word du jour. However, like any trendy tactic, there is a right way and a wrong way to do it. Michael Brenner, vice president of global marketing for SAP, has been at the forefront of this trend. He leads content strategy and …
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