El GOP? It will take more than marketing outreach to woo Latinos
In its autopsy/marketing reboot released Monday, the national GOP proposes spending $10 million on grassroots outreach to Latinos and other minority voters who are supporting Dems by a 4:1 margin nationally. It may take more than that to win them back.
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Make better marketing decisions with better customer data
Say you step up to a blackjack table at a Las Vegas casino. At first, you base your bets on the very little information in front of you — your cards and the dealer's cards. But say you know how to count cards. As you keep playing, you gain more …
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Marketing Quant 101: Universities Gear Up for Data Talent Crunch
Importantly, the group zeroed in on data analysis and management as a crucial skill still lacking in many marketers and one that's not being taught in many traditional marketing programs. Data scientists and people who are good at statistical analysis …
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