We Asked, Marketing Execs Answered: If You Could Solve One Challenge in the …
The creation of a successful advertising or marketing campaign requires a tricky formula. In a multi-platform world, it includes inventiveness, risk-taking, and luck. And the decision-makers often face a myriad of choices, as we've been exploring in …
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Every Viral-Marketing Blog Post You've Read Is Bull
GUEST MENTOR B.J. Mendelson: Did you ever notice people who blog about viral marketing have no background in actually making things that go viral? This is because guys like me realize we can charge at least $100,000 for you to sit down with us and …
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Can Content Marketing Save Journalism?
Sam Slaughter is the VP of Content at Contently, and writes frequently about the intersection of advertising and journalism. He enjoys long walks on the beach, basketball and nachos, and is the owner of two dumb dogs. Follow him @samslaughter215. On …
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