Global Showbiz Briefs: UK's Organic Marketing, Oz Digital Film & TV Revenues
UK-based marketing and publicity company Organic Marketing will split into two along those lines, with its publicity department operating as a standalone division, it announced today. Emma McCorkell will head the new publicity wing as managing director …
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Starbucks Hires Sephora Executive as Head of Marketing
Starbucks Corp. (SBUX), the world's largest coffee-shop chain, hired Sharon Rothstein as its global chief marketing officer. Rothstein, who will start April 15, was the senior vice president of marketing at Sephora USA Inc., a makeup retailer, Seattle …
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Apple's 'Why iPhone' move hints more aggressive marketing against Android foe
Forbes gave a guided welcome to Apple's new approach to aggressive marketing, writing: “I hope this is Apple waking up and deciding to put some moves on Samsung through the media. It's all very well selling your phone from a stage when you launch it, …
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