Indian startup looks to make social marketing a culture
Dighe: ViralMint is an onsite marketing product that mainly helps in acquiring new fans or followers, increase sales, improve conversion rates, and build engagement. Our idea is to help retailers and brands get maximum returns on investment (ROI) on …
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Chevy gains sales, but Malibu and marketing need boost
New marketing chief arrives with lost of work to do right away. Sales growth still heavily dependent on Silverado pickup, which is launching redesign. Key new mid-size Malibu sedan, launched with little marketing push, failing to get sales traction …
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5 Customer-Focused Questions To Guide Your Content Marketing
Content marketing is growing rapidly, becoming a critical part of modern marketing. To help you develop a successful strategy, I talked with Todd Lebo, who ran marketing for the uber-well-known marketing powerhouse, MarketingSherpa.com, to get his …
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