4 New Marketing Fundamentals Impacting the B2B SEO Professional
In Forrester Senior Analyst Anthony Mullen's new report, “Emerging Touchpoints Require A Marketing Mind Shift“, he identifies four fundamentals marketers must realize, in order to succeed in today's technology and information-rich environment. His …
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'Big data' marketing software firm Pursway to be led by former 170 Systems CEO
Israel-based “big data” marketing analytics firm Pursway, which is backed by two prominent Boston-area VC firms and has its U.S. headquarters in Waltham, said Thursday it has named veteran Boston tech executive Dave Ellenberger as its new CEO.
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Marketing Decoder | Sandwich Meat – WSJ.com
The new version of Hillshire Farm's lunch meat reflects more than a year of research on what consumers want out of a lunch meat.
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