Technology center of gravity shifting to marketing departments
Technology center of gravity shifting to marketing departments. Summary: 'The chief marketing officer has become the king of IT without you knowing it.' Joe McKendrick. By Joe McKendrick for Service Oriented | March 22, 2013 — 03:07 GMT (20:07 PDT) …
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UserVoice Integrates With Pardot's Marketing Automation System
Customer service platform UserVoice announced today that it has integrated its service with ExactTarget's Pardot marketing automation platform. With this tie-in, companies will be able to leverage their customer engagement data for lead scoring and …
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MillerCoors Announces Marketing Partnership With Turner Broadcasting
The beer giant is partnering with Turner Broadcasting for marketing spots across TBS, TNT, CNN, truTV, Funny Or Die, NBA on TNT, Bleacher Report, and NASCAR.com, among others. The partnership will include Coors Light, Miller Lite, Miller 64, Blue Moon …
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