Mclellan: Never forget marketing basics
One ad – one message: Most people have a tendency to want to shove many marketing messages into a single ad out of fear that they might never get another shot at the audience. Of course, we know that if the ad is ineffective, it's a self-fulfilling …
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Musicians: Marketing Is Part Of Everything You Do
Cluetrain-manifesto For many people the term “marketing” conjures up images of cheezy advertising or pushy sales people or wack gimmicks to catch the attention of the press. So if you're a musician that equates marketing with those things, …
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Varga resigns as Papa John's chief marketing officer
Varga is leaving Papa John's (NASDAQ: PZZA) to accept the role of president of Zimmerman Advertising Inc., Papa John's advertising agency of record. Varga expects to begin his new job at Fort Lauderdale, Fla.-based Zimmerman Advertising following a …
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