Forgotten marketing sees small firms lose £122 billion in sales
Improved marketing could create £43 billion in value added from SMEs. The research by Pitney Bowes found that the average SME is only achieving 39% of its planned marketing activity. Yet when business owners were asked to predict the sales impact …
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Yogi Berra: 4 'Comments' on Mobile Marketing
Sometimes I like to imagine what famous philosophers would say if they were asked to comment on timely topics like global warming or mobile marketing. In today's case, I thought it would be illuminating to hear what the Hall of Fame catcher Yogi Berra …
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Nintendo Amazingly Gets Worse At Marketing Just In Time For Plummeting Wii U …
Perhaps poor marketing is holding back Wii U sales for Nintendo. As Spike TV's GTTV host Geoff Keighley noted on Twitter, a new campaign from Nintendo is using flyers to show just how awesome the Wii U is. Except, instead of going after console rivals …
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