Alberta government steps up marketing campaign to sway Americans on …
The Canadian province of Alberta, home to the immense oil sands, sought to influence American opinion in the debate over the Keystone XL pipeline by placing a half-page, $30,000 ad entitled “Keystone XL: The Choice of Reason” in today's New York Times …
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Content Marketing: What Happens In Iceland Doesn't Stay In Iceland
We are awash in content. It is actually a problem now. As audiences have become more vocal about what they need, brands and businesses have become more active in providing them that “great” content. “Alas” – and you will excuse the vernacular – “most …
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Q&A: Twitter, Facebook Rewrite Content Marketing Rules
With marketers spending something like $40.2 billion last year on the custom content stampede, it's no surprise they are also struggling for ways to differentiate themselves. Doing so is increasingly tough. For one thing, consumers are developing …
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