Can Mass Marketing Heal Divide on Obamacare?
The Obama administration has has turned to the science of mass marketing for help in understanding the lives of uninsured people, hoping to craft winning pitches for a surprisingly varied group in society and convince them that Obamacare is the answer.
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Bacon mouthwash? April Fools' marketing jokes go viral
If you believed this nonsense — even for a fraction of a moment — that's the main reason why so many marketers embraced April Fools' Day pranks in 2013. With social media driving inexpensive but often-viral messaging, major marketers from Procter …
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The Benefits Of Social Media Beyond Marketing
Think you've got the social media thing down at your business? Think you're squeezing every last bit of benefit by utilizing online marketing across a variety of social platforms? Think again. Because there's no way you're getting the most bang for …
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