T-Mobile USA eyes growth from iPhone, marketing changes The company, which struggles with customer defections, hopes to attract cost-conscious consumers.
JC Penney Quietly Lost Another Top Marketing Executive Amid Failing Turnaround Lisa DeStefano Orebaugh, vice-president of strategic marketing, will head.
Handle b2b content marketing by finding the real cause, removing the biggest obstacle, applying the right first action, and protecting the desired outcome.