Statistical Celebrity Nate Silver on Data and Marketing Silver spoke at SXSW in a session entitled “Is Intuitive Marketing Dead?” The talk covered a lot of ground, touching…
The Golden Rule of Marketing Automation
The Golden Rule of Marketing Automation The Golden Pen style of marketing is largely based on the concepts of mass media. It is a workaround we have created…
Storytelling and marketing: interview with Hannah Telfer
Storytelling and marketing: interview with Hannah Telfer I'm responsible for three teams at the heart of the UK business: digital marketing, digital product development and audio publishing. We…
Nominate Website for Page1 Online Marketing's 'Worst Website in America …
Nominate Website for Page1 Online Marketing's 'Worst Website in America … FORT COLLINS, CO–(Marketwire – Mar 15, 2013) – Do you know of a business with a website…
El GOP? It will take more than marketing outreach to woo Latinos
El GOP? It will take more than marketing outreach to woo Latinos In its autopsy/marketing reboot released Monday, the national GOP proposes spending $10 million on grassroots outreach…
Invitational Marketing – The Future of Advertising
Invitational Marketing – The Future of Advertising Two stories define the future of marketing. On the one hand, we have the growing distrust and apathy towards a model…