Bing Ads to take fight to Google in Australia Mi9 has announced the introduction of Bing Ads to the Australian market, bringing renewed investment in the challenger to…
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HTC to launch US marketing tour for HTC One phone
HTC to launch US marketing tour for HTC One phone Taipei, April 7 (CNA) HTC Corp. will soon launch a new marketing campaign for the HTC One across…
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3 Apps to Help You Write a Marketing Plan | Entrepreneur.com
3 Apps to Help You Write a Marketing Plan | Entrepreneur.com These tools can help you figure out your needs, understand your competition and develop a cost-effective marketing…
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Ad agency may be the next casualty in JCPenney's marketing debacle
Ad agency may be the next casualty in JCPenney's marketing debacle In the wake of his dismissal, stock prices spiked more than 10 percent from the lows it…
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In 'shopper marketing,' P&G is tops
In 'shopper marketing,' P&G is tops “Shopper marketing is critical to P&G in order to drive value for our retail partners,” said Jodi Allen, vice president, North America…
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Location-Based Advertising and Marketing – 2nd Edition
Location-Based Advertising and Marketing – 2nd Edition The mobile channel is gradually strengthening its position in the marketing media mix as smartphones are becoming ubiquitous and drive mobile…