Gulf region becoming global marketing hub Salah S. Hassan, Ph.D. JEDDAH – The Gulf region is gaining an international reputation as global marketing hub and business gateway, says…
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Brands Dream Of Data At Adobe Digital Marketing Summit
Brands Dream Of Data At Adobe Digital Marketing Summit Breakout sessions and smaller panels included discussions debunking digital marketing myths such as “social can't be monetized” and “consumers…
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GM marketing shakeup may end joint venture that handles Chevy advertising
GM marketing shakeup may end joint venture that handles Chevy advertising SAN DIEGO — General Motors is considering another shakeup in Chevrolet marketing that would end a joint…
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TDP chief gives marketing tips to toddy tappers
TDP chief gives marketing tips to toddy tappers Telugu Desam Party (TDP) president N. Chandrababu Naidu donned the role of management guru and gave away tips to toddy…
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Make email marketing dynamic
Make email marketing dynamic An oft repeated grouse of marketers with regard to email marketing is its static nature. Say, you send your customers an email about an…
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Forbes CMO Salon: Marketing In An Era Of Persuasive Technology
Forbes CMO Salon: Marketing In An Era Of Persuasive Technology Joining us for the discussion were marketing leaders including Stephanie Anderson, senior VP Business Services, Time Warner Cable…