Samsung Electronics marketing blitz stirs debate over innovation 2012 marketing spending $11.6 bln vs R&D spending $10.3 bln. * Samsung to launch Galaxy S4 smartphone later this month.…
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Marketing strategy behind posing
Marketing strategy behind posing On the day I was in a truck bouncing down the Reunification Highway between Pyongyang and Panmunjon, Kim Jong-un met with munitions factory managers,…
Marketing Online
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If Facebook advertising is so clever, how come it acts so dumb?
If Facebook advertising is so clever, how come it acts so dumb? Writing in the latest edition of Vanity Fair, Kurt Eichenwald states that Facebook has “quietly been…
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Essential Launch Marketing Tactics Described in "You Only Launch Once"
Essential Launch Marketing Tactics Described in "You Only Launch Once" You Only Launch Once: A Marketing Manifesto for Launching Start-ups, Disruptive Products and New Ideas answers marketers and…
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[Movies] Viral Marketing Continues For Man of Steel
[Movies] Viral Marketing Continues For Man of Steel As we previously reported, there are two static messages on the website for Man of Steel, part of the viral…
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Pre-Marketing: Dish goes hostile on Sprint – The Term Sheet …
Pre-Marketing: Dish goes hostile on Sprint – The Term Sheet … William Cohan: Donald Trump's real deal * Big deal: Dish launches $25 billion bid for Sprint *…