Content Marketing Simplified
There is a growing market out there for content marketing. Not the old fashioned kind where magazine companies would create custom magazines for brands, marketers, and retailers. I am talking about the Internet version in which brands, marketers …
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The Star bags four marketing awards
Top honour: Yee (in plaid) and the R.AGE editorial team posing with the Marketing Excellence awards. PETALING JAYA: The Star was truly one of the stars of the show at Advertising+Marketing Magazine's inaugural Marketing Excellence Awards last Friday, …
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IPL fever sends brands rushing for marketing space
CSK is the most successful team in IPL and this year their success will bring a cheer to Aircel customers as well,” Anupam Vasudev, Chief Marketing Officer, Aircel, said. Videocon Group has also signed Mumbai Indians as the team's official partner. The …
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