Custora's new analytics platform lets retailers test practically any marketing …
This week, the company is launching a new version of its platform which grants retailers an unprecedented ability to test marketing strategies across any group of customers. It's an evolution of Custora's existing technology, and it's also is a sign …
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IBM pushes transforming marketing profession
Friedman said it is essential for marketing and IT teams of businesses to have a closer collaboration to achieve three key imperatives, such as: Understanding each customer as an individual; Creating an engagement system that maximizes value creation …
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The Power of Marketing Personalization in President Obama's Re …
Obama's Digital Director Teddy Goff talks about how marketing personalization helped power President Obama's re-election in 2012.HubSpot's Inbound Marketing Blog
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