El NBA: Insulting Latino Names or Smart Marketing?
Those “El” and “Los” jerseys actually reflect how committed the N.B.A. is, said the league's vice president for multicultural marketing, Saskia Sorrosa. Noche Latina started in 2006-7 with players wearing flags from Latin American countries on their …
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Lux Narayan: How to Hack B2B Marketing Using Social Media
GUEST MENTOR, Lux Narayan, CEO and co-founder of Unmetric: It's often said that the business-to-business, or B2B, market is the hardest nut to crack on social media. I politely disagree. Unmetric is a young company that has rapidly got the attention of …
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5 Steps To Squeeze A Lot More ROI From Your Marketing
Before placing your bets on a horse race, it would be nice to know which horse would win. Many CMOs today have a similar yearning when looking at the confusing and proliferating array of marketing channels. They're not sure where to place their bets.
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