Five Common Errors in Marketing-Performance Evaluation and Measurement
There is no cause-and-effect relationship in marketing. There is only inspiration and correlation. Drawing straight lines between a tactic and an outcome is dangerous, not only because there are so many variables involved but also because it encourages …
See all stories on this topic »
Apple marketing chief jabs Android security on Twitter
Apple marketing chief Phil Schiller has been a semi-regular Twitter user since 2008, though mostly tweets about things like music, movies and sports. But that changed earlier today with a post linking to F-Secure Labs' latest quarterly Mobile Threat …
See all stories on this topic »
Nathan Fielder Has Fun With Marketing in "Nathan For You"
The video formed the core of an episode of Nathan For You, in which Fielder acts as a sort of marketing consultant or agency devising decidedly nontraditional campaigns for game small businesses. With the reveal, Fielder wanted to make it clear that …
See all stories on this topic »
…