Hindustan Unilever: Losing its localised marketing mojo or playing its cards …
Depending on who you talk to, Hindustan Unilever is either losing a significant part of its localised marketing mojo or playing its cards smartly, having realised it doesn't need to reinvent the wheel in every market, for every product. Brand Equity …
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Conference offers marketing tips on how to draw GLBT tourism dollars
'Big Gay' tourism sought in Hudson Valley: The Hudson Valley's first-ever tourism marketing conference focused on the GLBT community was held at Locust Grove in Poughkeepsie. Here, Patrick Decker of “Big Gay Hudson Valley” talks about the event and its …
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The Book of Mormon offers gospel lessons in social-media …
Lyn Gardner: The musical's success owes as much its clever use of Twitter and Facebook as anything that happens on stage.Blogposts | guardian.co.uk
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