HTC's Marketing Chief Takes Bolder Approach – Digits – WSJ
HTC Corp.'s new chief marketing officer is taking a bolder approach to the Taiwanese smartphone maker's marketing strategy.Digits
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HTC drops 'Quietly Brilliant' slogan, promises more aggressive marketing
With things getting just a little bit too quiet in HTC's finance department, the marketing folks across the corridor have come up with a solution: drop the old “Quietly Brilliant” tagline in favor of something bolder. Speaking to the Wall Street …
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Trout, Harper are sports marketing forces
Rookie of the year is a valuable award. It takes players who were heroes in their local markets and makes them national names. But never in modern history have there been two winners in a single year as marketable as Bryce Harper and Mike Trout.
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