HTC's Marketing Chief Taking Bolder Approach
Benjamin Ho touched on component shortages holding back shipments of the new phone, discussed his new marketing strategy, and said HTC will be making big changes, not least of which will be retiring the company's “Quietly Brilliant” tagline from …
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New-age tech marketing secrets REVEALED
Sysadmin blog Traditional marketing is all about risk management. Say nice things about your product. Do whatever you can to prevent people from saying bad things about your product. Run down the competition, but do so without being obvious about it.
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9 social marketing mistakes you should really try and avoid
It has in turn changed the world of marketing altogether. While a few years ago everyone was focusing on targeted ads through such advertising networks as Google Adsense, they are now turning to social media. Facebook's advertising platform is now so …
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