Innovative Coca-Cola Mobile Marketing
This video spotlights the Coca-Cola 'Chok Chok' marketing campaign which shows the potential of mobile marketing.The Next Web Top Stories
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Demystifying the role of big data in marketing
When marketers discuss the overused buzzwords “big data” and the challenges that surround it, it's easy for the unfamiliar onlooker to become baffled by what the term actually signifies. Images come to mind of rows of screens streaming thousands of …
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FDA warns Stryker on quality issues, marketing practices
The letter also said Stryker failed to notify the regulator of a product recall, and had been marketing devices without approval. The FDA acknowledged that Stryker has submitted corrective action plans for the quality and recall issues, Stryker said …
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