Invitational Marketing – The Future of Advertising
Two stories define the future of marketing. On the one hand, we have the growing distrust and apathy towards a model of online advertising that works by distraction and accumulation, in which many ads lay claim to whatever screen real estate not …
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Aliana Development Company Wins the American Marketing Association …
HOUSTON, TX–(Marketwire – Mar 20, 2013) – The American Marketing Association (AMA) Houston Chapter announced Aliana Development Company as the 2012 Marketer of the Year on Monday night, March 18, 2013, during AMA Houston's annual awards …
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Q&A: marketing goes digital
As a result, company chief information officers are spending more time supporting marketing programs and working closing with their counterparts in marketing., I asked Yvonne Genovese, research managing vice president at Gartner, how marketers are …
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