Janus Joins BlackRock to Goldman Marketing Low-Risk Funds
Chief Executive Officer Richard M. Weil is introducing funds that seek to spread risk across asset classes and protect clients from sharp market drops. Instead of focusing on returns, which are difficult to forecast, the so-called asset allocation …
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It's Not About You: The Great Marketing Mistake
A major mistake that many entrepreneurs make — and don't realize — is marketing themselves, not their business. They forget that a business is not about them, it's about serving their customers. It's not about who you are or what you do — it's about …
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Ad firms handling Chevrolet marketing confirm split
New York-based McCann Worldgroup, a unit of Interpublic Group, released a statement this afternoon confirming that it “will assume sole responsibility” for Commonwealth, a 50-50 partnership established by former GM Chief Marketing Officer Joel Ewanick …
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