Marketing firm's founder mulls top IndyCar job, company sale
Spire Capital Partners has put its 50-percent stake in Zionsville-based Just Marketing International on the market, as the company's founder, Zak Brown, reportedly mulls accepting an offer to be CEO of the IndyCar racing series. “With any transaction …
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Content Marketing Rises, But Will It Hurt Paid Ads?
“They are hot topics in marketing these days for businesses of all sizes, because we are struggling with morphing our organizations into 'publishers,'” she said. “This is a new skillset for marketers, which means developing and flexing new muscles.” …
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Game Marketing: "If the rules of the game aren't working, change the …
Sessions on the growth of eSports, The Walking Dead's marketing, and the “wild wild west” of Google Play reveal how some are reaching new audiences.GamesIndustry International
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