Marketing Physicians to Grow Market Share
Bringing on a new primary care or specialty physician is a time-consuming and expensive feat. However, no matter how much time or money is spent during the process, hiring a physician is just half the battle to actually growing an organization's market …
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The tourism marketing mess
San Diego Mayor Bob Filner won the first big battle against hotel owners over how to operate the newly created Tourism Marketing District and how to spend $30 million intended to promote San Diego as a must-visit attraction. There is more skirmishing …
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Penn State athletics cuts ties with marketing firm that employed Jeff Fisher …
I know that Jeff Fisher was a fixture at Penn State home games and could be found on the sideline at Beaver Stadium. And according to Onwardstate.com, Jeff Fisher was the marketing and promotions manager of Penn State football and all Olympic sports.
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