NASA Marketing Video to Run Before New 'Star Trek' Film
“We are the explorers,” booms the voice of Optimus Prime in a NASA marketing video that will air before the movie in select theaters. A remix of a longer NASA marketing video, the 30-second spot was sponsored by the Aerospace Industries Association and …
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A Roomful Of Female Marketing Leaders Didn't Mention This Word
2013 Marketing Hall of Femme Last month, I was honored to be named by Direct Marketing News to its “Marketing Hall of Femme.” Derived from DMN's Spotlight interviews, which highlight the success strategies of senior marketing executives, the 2013 …
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Lake Forest takes up marketing of city
The city outlined its new marketing campaign in the five-year strategic plan it unveiled earlier this year. In reinforcing Banks' claim that Lake Forest doesn't need a new brand, the plan says the city needs to focus on communicating its image rather …
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