Oracle pinches Nirvanix's marketing VP
Oracle has lured Steve Zivanic away from his marketing VP position at enterprise cloud startup Nirvanix. He joins the technology juggernaut as a VP in its Storage Hardware Systems Business Group – home to the Exastuff stuff and storage arrays.
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Why Do Some Managers Use More Marketing and Financial Metrics To Evaluate …
While several professional organizations (Journal of Marketing, Marketing Science Institute, Institute for Study of Business Markets) and practitioners surveyed in 2007 Deloitte and 2009 Lenskold/Market Sphere studies advocate greater need for metrics …
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Samsung Lesson of the Day: Marketing Works
Samsung's rise to the top of the global smartphone market has been nothing short of breathtaking. Over the past three years, the South Korean conglomerate has grown its share of the global smartphone market from just 4.3% in Q1 2010 to 29% in Q4 2012.
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