Essential Launch Marketing Tactics Described in "You Only Launch Once" You Only Launch Once: A Marketing Manifesto for Launching Start-ups, Disruptive Products and New Ideas answers marketers and…
Samsung spent billions on marketing to 'change the game on Apple …
Samsung spent billions on marketing to 'change the game on Apple … 'As Vice President of Marketing I propose we take on the market leader not by having…
Smartphone HTC plans marketing expansion aiming for the 18-34 age group
Smartphone HTC plans marketing expansion aiming for the 18-34 age group KUALA LUMPUR: Smartphone manufacturer HTC Global intends to ramp up its marketing efforts without losing its original…
Ad agency may be the next casualty in JCPenney's marketing debacle
Ad agency may be the next casualty in JCPenney's marketing debacle In the wake of his dismissal, stock prices spiked more than 10 percent from the lows it…
Rising iOS 7 web traffic may hint at impending Apple OS reveal …
Rising iOS 7 web traffic may hint at impending Apple OS reveal … Rising iOS 7 web traffic may hint at impending Apple OS reveal – Barely a…
iOS 7 showing up in Web traffic logs ahead of public reveal
iOS 7 showing up in Web traffic logs ahead of public reveal Apple's next mobile operating system is increasingly showing up in Web traffic logs ahead of its…