PepsiCo marketing chief leaving for SC Johnson -memo
March 8 (Reuters) – PepsiCo Inc Chief Marketing Officer Salman Amin is leaving the food and beverage company for SC Johnson, PepsiCo said in an internal memo. Amin will join the privately held SC Johnson as its North American chief operating officer, …
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EA suspends some SimCity marketing – Report
Amid ongoing SimCity server woes, Electronic Arts has reportedly suspended some of its online marketing for the just-released city-building game. Polygon has obtained an email from EA Origin that asks advertising affiliates to “please stop actively …
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At SXSW, marketing may drown out the next Twitter
Part of the issue is that the show, which opened Friday, has become more of a marketing, schmoozing and fundraising extravaganza than a spotlighted launchpad for new technologies, said Allen Weiner, an analyst with Gartner. “The signal-to-noise ratio …
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