PepsiCo's Chief Marketing Officer Leaves
NEW YORK (AP) — PepsiCo's global chief marketing officer is leaving the company less than a year after he got the newly created title. The Purchase, N.Y.-based company said Friday Salman Amin is leaving to become chief operating officer of S.C …
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SEO & Content Marketing: Two Sides of the Same Coin
This shift of focus to content creation (and content marketing) has created a misconception in the minds of some website owners that just because they publish content regularly on their website or blog that their SEO is taken care of. Content creation …
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Content Marketing in the UK: 2013 Benchmarks, Budgets, and Trends
Content marketing has taken a strong hold in the UK, as evidenced by the study “Content Marketing in the UK: 2013 Benchmarks, Budgets, and Trends.” Learn more.Content Marketing Institute
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