Samsung's event marketing makes Apple's hype look tame – Apple …
Pulling out all the stops for the Galaxy S4 in Radio City Music Hall and Times Square FORTUNE — Steve Jobs, the past master of high-tech event marketing, was …
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3 Ways To Moneyball Cause Marketing To Make It Actually Work
Every brand these days has a cause attached to it, but the return seems limited to a general sense of good feeling, without really helping the brand or the cause. But being more tactical with data and analytics could turn cause marketing into something …
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NY regulators: Fla. energy co. must fix marketing
ALBANY, N.Y. — New York regulators have ordered a Florida company that provides energy services to stop what it says are deceptive marketing and account transfer practices or face being barred from operating in the state. The Public Service Commission …
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