Statistical Celebrity Nate Silver on Data and Marketing
Silver spoke at SXSW in a session entitled “Is Intuitive Marketing Dead?” The talk covered a lot of ground, touching on a number of the themes in Silver's newish book The Signal and the Noise. For marketers, the most interesting (or at least relevant …
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Social media marketing and fries: How McDonald's monitors social chatter for …
?Social media monitoring has become a mainstream practice across almost every industry. Marketers evaluate web chatter in real time to create dynamic and timely social media content that adds to or sparks a conversation with new and existing followers.
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Adobe Digital Marketing Blog | Tablets trump smartphones in global …
Marketers should keep in mind that consumers use their various mobile devices differently. They might turn to their phone to check their bank statement or to …
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