Storytelling and marketing: interview with Hannah Telfer
I'm responsible for three teams at the heart of the UK business: digital marketing, digital product development and audio publishing. We work collaboratively with our five publishing houses at an author, imprint and group level, experimenting with new …
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Apple Marketing Chief Slams Android, Samsung's New Galaxy Smartphone
Apple's global marketing chief Phil Schiller took a shot at rivals Android and Samsung, saying that Google's mobile operating system software is “fragmented,” that most users are running older versions of Android and that buyers of Samsung's new Galaxy …
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Apple marketing chief slams Android in interview
In a brief interview with the Wall Street Journal this afternoon, Apple's marketing chief Phil Schiller slammed Google's smartphone platform, calling it fragmented, difficult to use, and suggesting that phones running Android are typically given out as …
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