T-Mobile USA eyes growth from iPhone, marketing changes
The company, which struggles with customer defections, hopes to attract cost-conscious consumers through an aggressive marketing campaign that focuses on its lack of service contracts and clearly outlines the monthly cost to consumers to own devices …
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Businesses amplify airport marketing
Dan Letellier, the airport's executive director, said the airport has budgeted $175,000 for this year's marketing campaign. He said the air service committee is “chipping in a substantial amount of money” for radio and television advertisements in …
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The media-marketing merge – O'Reilly Radar
I ran across a program Forbes is running called BrandVoice that gives marketers a place on Forbes' digital platform. During a brief audio interview with TheMediaBriefing, Forbes European managing…O'Reilly Radar – Insight, analysis,…
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