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'Social media handy for tourism marketing'

'Social media handy for tourism marketing'Social media and online marketing were the focus of the discussions at the International Conference on Travel Technology (ICTT) India that got under way at the beach resort of Kovalam on Saturday. As travel decisions...

Marketing Optimization 101

Marketing Optimization 101Massachusetts appears to be emerging as a hub of web and mobile optimization, with several testing and targeting companies making their home here. Digital marketing optimization grows out of the science of A/B testing in direct marketing – if...