by Joseph | | Marketing Online
Four Layers of Marketing Measurements – Gartner Blog NetworkLaura McLellan. Research Vice President 16 years at Gartner 37 years IT industry. Laura McLellan serves CMOs and other marketing executives, sharing how digital strategies are being integrated with...
by Joseph | | Marketing Online
You Can't Trust Marketers. Or can you? Find out at Cannes Lions …You Can't Trust Marketers It's hard to believe that another year has gone by and we'll be back again on the sunny beaches of Cannes for the 60th Cannes Lions Advertising...
by Joseph | | Marketing Online
Marketing and Branding ManagerSupervise the sign-off of marketing literature and campaigns, liaise with Legal and Compliance personnel, ensure the design and messages meet the Company brand and regulatory guidelines. Maintain brand integrity and compliance across...
by Joseph | | Marketing Online
Salesforce Fills Out The 'Marketing Cloud'Salesforce.com (CRM) announced its intent to acquire email marketing and marketing automation vendor ExactTarget (ET) for ~$2,5B or $33.75/share, ending a few years' worth of speculation as to which marketing...
by Joseph | | Marketing Online
Tesco promises more brand marketing as analysts lay in to its “insipid” adsTesco CEO Philip Clarke has hinted it will launch more brand marketing and campaigns around reassuring customers of the quality of its food ranges this year, as retail observers question...
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