by Joseph | | Marketing Online
The bane of multi-level marketingDaniel Pink may argue otherwise in his recent bestseller To sell is human, but not everyone is cut out to be a salesman or saleswoman. Yet, this is what multi-level marketing schemes actually promise – that anyone can be a...
by Joseph | | Marketing Online
Shyamalan not in orbit of 'After Earth' marketingLOS ANGELES (AP) — It's a twist worthy of an M. Night Shyamalan film: Where is the prolific writer-director in the marketing of his latest work? ''The Sixth Sense'' filmmaker has...
by Joseph | | Marketing Online
HMV to name new marketing boss ahead of relaunchIt is expected to name a head of marketing on Friday and it is thought Jill Thomas, senior marketing manager who has been heading up HMV's marketing activity since it laid off the majority of its marketers in...
by Joseph | | Marketing Online
Salmat integrates Teradata app in marketing solutionPeter Anson, chief executive officer, Salmat Consumer Marketing Solutions CEO, Peter Anson, said the new solution, 'Influence', would empower marketing professionals to communicate consistently across...
by Joseph | | Marketing Online
Marketers not providing info c-level execs need for strategic thinkingAccording to the joint VisionEdge Marketing, ITSMA and Forrester Research 2013 Marketing Performance Management (MPM) Survey, just nine per cent of CEOs and six per cent of CFOs leverage marketing...